Complete online marketing

Complex Approach to SEM

A new tendency took shape recently. It lies in transferring from SEO to SEM (or Search Engine Marketing), qualitatively new level of development. SEM is a multi-functional system that requires careful integration of different online-marketing strategies. Today professional internet-marketers know SEO only is not enough to raise any business effectiveness. For effectiveness raising you need to combine SEO with PPC- and, may be, media-advertising and analyze all of them using web-analytics instruments to create the best market combination under established budget.

Advantages of complex promotion

Advantages of using search engine optimization and pat-per-click advertising together are the same as advantages of SEO and PPC.

Fundamental actions during complex marketing campaigns

• Current situation analysis and optimal campaign development schedule for promotion of your products and services via the Internet;

• Selection and analysis of keywords and keyphrases for optimization and PPC-advertising;

• Conversion of a site visitor to customer. Transferring of some keyphrases from the list “keyphrases for PPC” to the list “key phrases for SEO”

• Working on site promotion for chosen search requests;

• General marketing campaigns and conducted promotion campaign analysis;

• Testing of different advertisement variants and visible URL part, choosing best variant that makes more conversions.

• ROI analyzing in internet-marketing field.

Everything depends on specific situation and specific branch. Sometimes it`s more effective to use PPC, sometimes – SEO, but it`s mostly beneficial to combine “this” and “that” (and track effectiveness using web-analytics systems). Only in this case you may be sure that your marketing budget brings the best possible profit.

Complex SEM services that we offer

We also offer you help in domain registration (in ru, com, net, info, edu.ru and other zones) if necessary.

Prices for SEM-services

The prices will depend on many factors. First of all, these are:

• competition in your business sector

• goals of the marketing campaign

• chosen position i.e. where you want to see your site for a specific keyphrase

Length of marketing campaign will depend on your final goals.

Fundamental actions during complex marketing campaigns

1. analysis and audit of current site
2. selection and analysis of keywords for SEO and PPC
3. selection of PPC-engines (Yandex.Direct, Begun, Google AdWords, MS AdCenter etc.);
4. optimizing the budget of current campaign and strategy creating
5. new campaigns creating, adjusting optimal parameters
6. writing texts for campaigns, creating landing pages
7. regular analysis of every campaign effectiveness
8. creating reports on SEO and marketing campaigns
9. ROI calculation and analysis

Less effective campaigns closure and concentration on most effective campaigns for your business

In offer included:

• personal manager (individual approach)

• free report files

• regular tracking of investment effectiveness in internet-marketing

Also see: Free SEO presentation in your office