Search engine optimization

What is SEO?

As you know, web-sites are usually made for attracting potential customers, sponsors and other interested people. Recent survey has shown that about 80% of search engines users usually don’t go down to the third link in the result page of a search engine. Be aware of this fact, we can suppose that owners of online-shops and other commercial web-portals direct all theirs energy to do web-sites as much compatibility with search engines as possible and be on the TOP3 of search engine result page (SERP) for their main keywords. But due to shortage of knowledge or resources makes them not very efficient. In the last few years inspite of visible improvement in the Search Engine Optimization in Russia, although there is much to do in the field of improving. Couple years ago in the Russian Internet market we created distance SEO Courses (in Russian language). We took part in adopting of the internet-marketing subjects to the Russian state educational system, and nowadays we prepare well-qualified internet-marketing specialists.

Russian SEO

Our company suggests the following SEO services:

Web site development and promotion at Russian search engines (Yandex.ru, Rambler.ru, Google.ru and others)

It is great opportunity for the companies from all other the world, which desire to expend theirs business to the Russian market. We will make a Russian version of your web-site and promote it in the Russian Search Engines. Target customers are guaranteed. We can translate your web-site from different types of languages into Russian. (Russian spelling will be checked by a professional Russian-speaker translator)

While we are working for a web-site promotion, we always orientate to the final goals of our clients – what a client wants to rich from his web-site (sales increasing, quantity services order increasing, web-site traffic increasing, quantity visitors who download a company’s price-list from the site increasing, quantity visitors who fill in a form on a web-site increasing a and etc.)

Depends on the final goals we will develop a web-promotion strategy.
If you need to promote web-site for specific region of the Russian Federation, we will develop a strategy for attracting visitors from this specific region.

English web-site promotion in International Search Engines

The Internet – is one of the easiest way for expanding business and for exit on the international marketplace. People all over the world buy goods online and this trend is growing rapidly. People tend to buy the best thing, not the nearest. Our goal is to make your web-site the best and promote it to the international market.

In the International market there are different online billing systems. We will choose the best variant for your business from both Russian billing systems (like WebMoney, Yandex-money and so on) and International (PayPal, Google Checkout, Bill me Later, MoneyBookers and other).

Search Engine Optimization (SEO) Advantages

• Don’t push away from a click. There were made a lot of surveys on the Internet-marketing field. A big part of those surveys showed that people more likely to click to the natural search results (better then to the sponsor’s results)
• Trust. People trust web-site which place in the natural listing in the search engine result page more often then web-sites which place in the sponsor’s results. It is because of people think that a lot of time is being spent for such a web-site which places on the first page of SERP. It means that this web-site is not a one-day site, which is available only today, and tomorrow could be offline (where we can order, pay, but won’t get anything).
• Internet users become more informative about pay per click advertisement. Internet users understand that pay per click advertisement is a marketing instrument, which is used for promotion goods and services. So, people understand that after click on a sponsor result link, they will be requested to buy something. In this way, a part of potential users are lost, who, on the one hand don’t want to buy anything, but from another hand, they can buy if they see extra information on your web-site.
• Keywords Prices in Pay Per Click (PPC) systems are always increasing. Price which we must to pay for each user’s click is always increasing. Depends on competition in different fields it can vary from $0.3, $3 up to $30 and more. In additional a click price can be doubled very rapidly.
• Long term. Although pay per click advertisement can bring visitors to our web-site much quicker than Search Engine Optimization (SEO), having optimized a web-site once we will get a result for a long period of time. In pay per click advertisement – the result of PPC campaign will stop when it is run out of budget.

SEO Pricing Details

Exact price varies substantially in this field because of fife main factors:

• How hard your site will be for optimization.
• How many search engines it is dedicated for.
  
• How many terms you want to be optimized.
• How many pages you want to be optimized.
• What overhead expenses, such as sales reps, your optimization firm will apply against your account besides the cost of the actual technicians involved.

Mid-level prices for the average marketer: Inclusive package paid on monthly basis, Training and retainer packages.

Company requires contract in English or in Russian for SEO services.

SEO Techniques which we use

• Intense keyword research
• Visible copy tweaks
• Training clients in copy for SEO
• Adding visible new content HTML pages
• External paid link campaign
• External free link campaign
• Internal linking
• Blog-related SEO
• SEO press releases
• RSS feed
• Content Micro-sites
• Conversion specialty
• Metrics services
• Redoing navigation and site link/file structure
• Changing site tags
• Making Dynamic CMS systems search-friendly
• Manual submission
• Basic paid inclusion
• Paid inclusion feeds

Other SEO expertise

Competitor analysis, website Analytics, SEO friendly web design

Other tactics offered with partnerships: Link Building, usability and conversion analysis

SEO Support

We offer training and consulting to help a client’s own staff handle SEO irrespective of whether they use any other company’s SEO services

We create extra pages or sites for a client with work typically hosted on client’s servers

We can optimize both language versions Russian and English. Also we can translate from other languages (German, French, Finish and other) into Russian or English.

We have a native speaker on staff who handles SEO in languages other than English. Outside SEO, company offers its clients the following services: Paid search advertising, web design, conversion consulting/redesign services, other online marketing advertising, and/or PR services, usability analysis.

We offer the following guarantee: Consistent with the standards and guidelines for SEOs set out by the ethical SEO industry we do not offer guarantees for search engine ranking or placement. We offer our track record for top results from our 9-year history of successful SEO campaigns.

SEO clients are assigned an Account Executive for regular consultation.

Customer service available: Email,10 a.m.- 6 p.m. (+3 GMT) by phone, additional hours by appointment.

To assure effective communication with far-away clients, the company offers: Customer service: 10 a.m. -6 p.m. regional business hours by phone. We also offer online collaboration through screen sharing for results walkthrough. Response time from email is no longer than 8 hours for active clients.

Response to an emailed question in: 8 hours.

See also the page “Free presentation in your office in any point of the world”