Web-analytics

Полезные статьи по веб-аналитике

What is web-analytics?

Веб-аналитикаIt`s not important, what kind of site you have – e-commerce, corporate site, blog or global web-portal. Web-analytics will show you how visitors come to your site and interact with the content.

What sites do users click your links on to enter your site? What pages are most or least popular on your site? What pages do users go away from without making a purchase or ordering service? What keywords bring just visitors, not customers? It`s only a small part oа questions web-analytics can answer. Web-analytics reports cast light on site visitors and let marketers increase sales and decrease cost of a customer.

I know half of my marketing budget is spent in vain. But don`t know what half

- Lord Leverhulme, Unilever founder.

Who needs web-analytics?

Web-analytics can vastly help you if you:

  • use CPC-advertisement (AdWords, Yahoo Search Marketing, MSN AdCenter, Yandex.Direct, Begun) or SEO for attracting visitors;
  • want to optimize your landing pages;
  • long for increasing conversion rates (transferring a visitor to a customer);
  • your web-designers and marketers dispute about the appearance of your site;
  • you have a big bounce rate;
  • you`re going to redesign your site.

Web-analytics utility for executives

  • What marketing campaigns are most effective for your business?
  • What are tendencies of my site developing, comparing with past periods?
  • What clients and client segments are most valuable for my business?

Web-analytics utility for marketing specialists

  • Where do users come from and what do they do on the site?
  • How can you increase conversion?
  • What keywords attract potential customers and lead to sales and what ones are absolutely useless?
  • What advertisements and texts are most effective for the business?

Web-analytics utility for web-site developers

  • Why many visitors leave the site without registering/purchasing/downloading price-list?
  • Are there any elements on the site that spurn visitors?
  • What texts on the site mostly interest visitors?

So web-analytics can give you an exact answer for such questions as what design you should choose, what landing page brings most sales, what pages of your site have non-working links or need some changes in structure and many others that are essential for web-site owners, designers or online-marketers.
Moreover, you can analyze your site visitors` users. Look at results. The brightest area shows the most interesting part of your site for users.

Our specialists have wide experience in working with the best web-analytics systems. We can help you in any stage oа web-analysis, from code installing to A/B split testing and campaign analysis in Google AdWords, Yahoo Search Marketing, MSN AdCenter, Yandex.Direct or Begun. We can help you increase ROI (return-on-investment) in internet-marketing (SEO, PPC- or media-advertisement). We can also analyze offline-advertisement effectiveness).

Just think, how much better you would realize what`s going on, using web-analytics. And our personal manager can help you with it. See also the page “Free presentation in your office in any point of the world”

Useful articles about web-analytics (only in Russian):